Ethical Tourism in the Postcolonial Era Essay example -- Traveler, Tou

Tourism has become a huge source of revenue and cultural exchange for many parts of the developing and developed world. Through tourism people are able to escape their normal routine and interact with exotic and different places, as well as people. This act of traveling for the sake of pleasure and "vacation" sometimes leads tourists astray in their ethical judgment of how to act as a visitor in a different land. This paper will dive deeper into this issue by comparing the "tourist" through the sexualized tourism market in Brazil and more ethical forms of alternative tourism, such as volunteer tourism. The act of touring has been done for hundreds of years but has morphed into a more lucrative, dangerous industry as travel has become more accessible to a wide spectrum of people. According to (New Keywords) there are generally two kinds of people participating in travel: the tourist and the traveler. The tourist is a superficial being, taking time "out from everyday routines to sample, but not necessarily engage with others† (356). The tourist may also be seen as vulgar and ignorant when presented with new cultures and ideologies. The traveler, on the other hand, is an "independent, genuine explorer on a quest of discovery" (356). The tourist participates in generic forms of tourism while the traveler seeks more personalized experiences that are more sensitive to their destination's environment and people. Through travel the "colonial and postcolonial character of modern tourism" is apparent as many people from the more privileged sectors of society visit the Third World and c ommodify their host's culture, bodies, and livelihood. Unfortunately, the bulk of the profit from these tourists goes to multinational companies instead of t... ...tourists feel the need to visit mass tourism destinations, such as all-inclusive resorts in the Caribbean, there are others who seek an experience that will change them forever. They want to soak up pieces of other cultures to put in their experiential scrapbook, feeling the emotions and living a lifestyle of the Other by diminishing personal boundaries. In contrast places like Brazil, Thailand, the Philippines and the Caribbean Islands are living a different reality as sexualized images of their women, and sometimes children, have become a problem by creating an unhealthy sex tourism market (Bandyopadhyay 940). With the mergence of alternative tourism and increasing global awareness about the many human rights issues stemming from generations of colonial exploitation there is hope that people will be more inclined to choose safer more sustainable modes of tourism.

Positioning and Communication

A large proportion of overweight people have been trying to lose their weight in every possible way. However, not every attempt was successful. Due to that, the pharmaceutical industry has been developing and testing a large variety of medicines that are specifically made to help people with weight issues. One of the newest drugs on the market is Metabical, a prescription drug developed by Cambridge Sciences Pharmaceuticals (CSP). Based on the results from clinical trials, Metabical has been proven effective for weight loss of overweight people.The question is how willMetabicalbe introduced to the market? PULL MARKETING The main idea was to advertise Metabical directly to consumers in order to increase the awareness of the product. This strategy was based on pull marketing where the purpose was to attract the customers and make them approach the supplier or seller tlrst It is not an assertive way ot marketing in comparison to push marketing where a seller calls potential customers on the telephone asking whether they would like to purchase a product they might not actually need.In 1997, the Food and Drugs Administration (FDA) has reduced restrictions on direct-to-consumer-advertising concerning drugs. Therefore, the effect of the pull marketing was tremendously positive for the pharmaceutical industry. (Buckley 2003). It is also visible in a study made by Prevention magazine, where doctors whose patients came and asked for a medicine that they had previously seen being advertised, had the tendency to prescribe that same brand of medicine (even though they had different alternatives in mind). Following pull marketing, the strategy included: advertisements on the internet, television and radio.Moreover, print media was being distributed at the same time as the drug was being launched. This distributionwas continued in the same manner throughoutthe first year of the campaign in order to maintain the brand awareness on a high level. After the initial advertisement strategy, additional 100 000 health care pamphlets were distributed. These pamphletscontained a reply card which, if sent, would provide the sender with a sample of the product. The goal behind this campaign was to show the potential customers that Metabical is suitable for people belonging to the BMI range of 25-30.Body Mass index (BMI) is the most common index used for comparing weight and height. The calculations resents whether the weight is appropriate for the person's height. If the weight is not appropriate,the person can fall in the group of overweight or underfed (Tim J Cole 2000). As mentioned in the article, an abundanceof weight loss pills were made for obese or severely obese people. However, the group of people with the BMI ranging from 25-30 were not suitable for these pillswhich, consequently, did not have any effect on their weight loss.Additionally, CPS has developed a support programme which will not only help in weight reduction but also help maintaining the heal thy lifestyle. One of their key concepts in the campaign was: â€Å"Losing weight is tough. You don't have to do it alone. Let Metabical and your health care provider start you on the road to a healthy weight and better life. † Regarding the support programme, Printup has developed an online contest to attract more customers to buy theproduct and participate in the contest to win a prize. In this contest each user can Join in and compete with other users in reducing BMIs by the highest percentage.Not only Printup was making advertisements for consumers, she also developed a strategy to target medical community where advertisements were placed on online edical websites and also printed out in well-known medical Journals. Several events were organized especially for medical experts prior to the product launch, one of which was a roundtable discussion. In order to spread the word of the discussion, coverage of this event was done by leading news organizations.

Guess Whos Coming to Dinner - 835 Words

Dinner is about communication whether it is with family or someone you have just met. You exchange stories and learn a lot about a person. So as I say this I have chosen three women to take to dinner not only because they are African American but because they are women so they had to not only deal with racism but also sexism. I am taking Sojourner Truth, Harriet Tubman, and Angela Davis out to dinner at Paschal’s Restaurant in Atlanta, Georgia. I am taking them here because this is a place that used to host civil rights leaders and strategists for meals when they wanted to discuss what can be done. This place has a history with the African American community so it is not only a great conversation starter but also a place that all three the people I choose can have a connection to even if they were never part of the Civil Rights time period because they all fought for the same thing the people that used to meet here fought for. My first person I invited was Sojourner Truth beca use she was a strong woman that fought for her rights and was very accomplished. She was the first African American woman to successfully challenge a white man in court. She won the case to get her son back and that is so inspirational because most of her time period would have thought it was a lost cause. If I was to ask her any questions my first question would be if she ever got discouraged and felt like there was no hope at some points in her fight for abolition and women’s rights? I would like oShow MoreRelatedGuess Whos Coming to Dinner1696 Words   |  7 Pagesâ€Å"Guess Who’s Coming to Dinner?† In the movie â€Å"Guess Who’s Coming to Dinner†, Johanna (Joey) and John boarded an airplane from Hawaii to San Francisco. Joanna comes from a background of a Caucasian wealthy family and John comes from a background of an African –American working class family. Joanna is a classy, sophisticated colleague who met Dr. John Prentice who was holding a lecture at Hawaii University and was attending a party at the Deans. At the beginning of the movie, Johanna and JohnRead More Film: Guess Who’s Coming to Dinner Essay1750 Words   |  7 PagesFilm: Guess Who’s Coming to Dinner   Ã‚  Ã‚  Ã‚  Ã‚  Joanna Drayton returns unexpectedly from Hawaii to announce her engagement to an intelligent, accomplished, world traveling doctor. The only problem with the intended union is that he is African American and she is white. The Drayton’s come face to face with their own principles and realize that their daughter is the way they brought her up to be – non-prejudicial. Turmoil and anxiety ensue as Joanna insists that her parents give their approval by theRead MoreEssay on Film Analysis Guess Who and Guess Whos Coming to Dinner1188 Words   |  5 PagesThe Hollywood movie Guess Who (2005) is a remake of Guess Whos Coming to Dinner (1967). Both films premises are about the same situation of an interracial marriage. The original revolved around a daughter bringing her black fiancà ©e to meet her white middle class family. This was a touchy and even controversial subject in 1967 but the film became an award winner. The 2005 update switches the roles around and with a stroke of genius we now have a white fiancà ©e meeting a black family. PersonallyRead MorePersonal Essay On Mass Whos Comming To Diner896 Words   |  4 PagesHonestly, in regard with my feelings from watching it, I don’t have much to say about â€Å"GUESS WHO’S COMING TO DINNER?†, because the main message the director: Stanley Kramer, script writer: William Rose and actors: Spencer Tracy, Sidney Poitier, and Katharine Hepburn, and features Hepburns niece Katharine Houghton are trying to convey; (the racism and interracial marriage in the USA) are truly distant to me personally. In my country of origin and furthermore, in our national history, we never experiencedRead MoreEmpathy and Social Change in To Kill a Mockingbird, Milk, and Guess Who’s Coming to Dinner1519 Words   |  7 PagesEmpathy and Social Change in To Kill a Mockingbird, Milk, and Guess Who’s Coming to Dinner Empathy: â€Å"The action of understanding, being aware of, being sensitive to, and vicariou sly experiencing the feelings, thoughts, and experience of another of either the past or present without having the feelings, thoughts, and experiences fully communicated in an objectively explicit manner† (according to the Merriam-Webster Dictionary). When we think of socialRead More Film analysis Guess Who and Guess whos comming to dinner Essay1136 Words   |  5 Pages The Hollywood movie â€Å"Guess Who† (2005) is a remake of â€Å"Guess Who’s Coming to Dinner† (1967). Both film’s premises are about the same situation of an interracial marriage. The original revolved around a daughter bringing her black fiancà ©e to meet her white middle class family. This was a touchy and even controversial subject in 1967 but the film became an award winner. The 2005 update switches the roles around and with a stroke of genius we now have a white fiancà ©e meeting a black family. PersonallyRead MoreGuess whos coming to dinner2087 Words   |  9 Pagesï » ¿Equality for All Stanley Kramer’s film, Guess Who’s Coming to Dinner, is about an interracial marriage between a black man and a white woman as well as the generational divide between the alarmed parents of both races and the optimistic young couple. There are aspects of the film that can be construed as progressive and influential for the era, the film more accurately serves as a reflection of the larger socio-political context of 1960’s America in regards to both attitudes of antagonism and acceptanceRead MoreGuess Who s Coming At Dinner Directed By Stanley Kramer1310 Words   |  6 PagesGuess Who’s Coming to Dinner directed by Stanley Kramer is a controversial movie from the late 1960’s. The premise of the film is a young white woman named Joey Drayton (Katharine Houghton); who falls in love with an older African American Doctor John Prentice, (Sidney Poitier). The new loving couple meets in Hawaii and after ten days of knowing each other are engaged. Joanna D rayton sees no difference between her and John, she is in love and ready to marry her new fiancà ©, She insist he meet herRead MoreAmericas Reaction to a Mixed Race Couple517 Words   |  2 Pagescame into its own. The 1967 film, Guess Who’s Coming to Dinner, produced by Columbia Pictures and directed by Stanley Kramer, depicts Joey Drayton (Katharine Houghton) and Dr. John Wade Prentice (Sidney Poitier) as a mixed race couple who leave Hawaii to go back to her family’s home to surprise her parents, Mr. Matt Drayton (Spencer Tracy) and Mrs. Christina Drayton (Katharine Hepburn) in San Francisco, California. Joey later invites Dr. Prentice’s parents to dinner who then fly in from Los AngelesRead MoreThes View Of Reality1500 Words   |  6 PagesNight. Having concerned himself with elucidating the problems of racial inequality in many of its manifestations, Poitier tackled one of the great taboos of the time. With Patch of Blue and Guess Who’s Coming t o Dinner, he focused on interracial romance† (PBS.org). It was also noted that, â€Å"Guess Who’s Coming to Dinner was the first Hollywood movie about interracial romance not to end tragically. By the time of its completion in the late sixties, Poitier was one of Hollywood’s most popular stars† (PBS